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“JCPenney” …is it still a great brand?

Posted by on Jan 6, 2014 in Advertising, Advertising Agency, Brand Building, Don Sedei, Entertainment, Experience, Fashion, Featured, Film Production, JCPenney, Leadership, Media, Park Info, Park Management, Park Map, Park Policies, Park Services, Print, Radio, TV, Work |

Cotton Candy @ The Amusement Park – Every great brand has a soul…a reason to exist. And naturally, over the course of its lifetime, every great brand encounters challenges and lessons to be learned that offer insight into what makes it, truly “it!” Something undeniably unique. An icon. Not merely a copycat. To remain relevant and unique in the...

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So, when’s the last time a client…”Pulled a Knife on YOU”?

Posted by on Aug 3, 2013 in Advertising, Advertising Agency, Entertainment, Experience, Thrills, Uncategorized, Work | 0 comments

Cotton Candy @ The Amusement Park – It was a very cold winter day, the kind that you tuck our chin into your chest as you walk down the narrow city streets on a bone chilling grey day. There were many a day like that, but this one was about to be tagged as one that would forever become folklore in our tight knit ad community. Our agency had a...

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Don’t sell…”Present”.

Posted by on Jul 14, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Entertainment, Ethics, Experience, Park Management, Park Policies, Park Services, Partnerships, Portfolio, Uncategorized, Work | 0 comments

Cotton Candy @ The Amusement Park – We all have been in new business pitches where we were either made it through to round two of an RFP or were asked to introduce our company and brand to a CEO, CMO or company representative that was looking for marketing help on their brand(s). I love those opportunities, because it forces you to think about what...

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“What is the common denominator of Great work?”

Posted by on Jul 1, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Content Creation, Entertainment, Experience, Featured Work, Film Production, Interactive Media, Media, Social Media Analysts | 0 comments

Cotton Candy @ The Amusement Park – Great is a word no creative agency wants to hear. Why, cause great is either overused or misused or miss represented by cheap imitators. They use the word to describe their work as if it were a daily vitamin they pop once a day. But for the sake of this blog I am using the word Great anyway. And over the past 40...

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The employees morale was in the tank, so I gave them what they deserved. “Respect”

Posted by on Jun 18, 2013 in Advertising, Advertising Agency, Brand Building, Entertainment, Experience, Park Management, Partnerships, Work | 0 comments

Cotton Candy @ The Amusement Park – I accepted a position as Principal Partner/ECD of an agency that needed a complete overhaul philosophically, creatively and culturally. I saw it as an opportunity to implement my point of view and to help grow the agency’s billings by delivering an exciting creative product. In the advertising and marketing...

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“Our clients don’t know the difference between an A quality production and a C quality production.”

Posted by on Jun 10, 2013 in Advertising, Client Respect, Experience, Partnerships, Work | 0 comments

Cotton Candy @ The Amusement Park – When our CEO said, “Our clients don’t know the difference between an A quality production and a C quality production” I sat shocked, disappointed, embarrassed and betrayed by such a pompous and disrespectful perspective towards our clients. We were a small but well respected creative shop,...

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