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“JCPenney” …is it still a great brand?

Posted by on Jan 6, 2014 in Advertising, Advertising Agency, Brand Building, Don Sedei, Entertainment, Experience, Fashion, Featured, Film Production, JCPenney, Leadership, Media, Park Info, Park Management, Park Map, Park Policies, Park Services, Print, Radio, TV, Work |

Cotton Candy @ The Amusement Park – Every great brand has a soul…a reason to exist. And naturally, over the course of its lifetime, every great brand encounters challenges and lessons to be learned that offer insight into what makes it, truly “it!” Something undeniably unique. An icon. Not merely a copycat. To remain relevant and unique in the...

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JCPenney, a brand… “Lost in Space”.

Posted by on Oct 11, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Entertainment, Ethics, Fashion, Featured, Leadership, Park Management, Radio, retail, TV, Uncategorized | 0 comments

Cotton Candy @ The Amusement Park – Okay, what does the JCPenney brand stand for? Does anyone know? Does anyone have an idea? Does the CEO or Chairman of JCPenney know? Do any of their past, present or, dare I say, future customers know? Hey, how about all those ex-Chairmen, CEOs, Presidents and CMOs out there who were hired and fired over the past...

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