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Don’t sell…”Present”.

Posted by on Jul 14, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Entertainment, Ethics, Experience, Park Management, Park Policies, Park Services, Partnerships, Portfolio, Uncategorized, Work | 0 comments

Cotton Candy @ The Amusement Park – We all have been in new business pitches where we were either made it through to round two of an RFP or were asked to introduce our company and brand to a CEO, CMO or company representative that was looking for marketing help on their brand(s). I love those opportunities, because it forces you to think about what...

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OMG! It’s… “The Eddie Haskell of Advertising!”

Posted by on Jul 8, 2013 in Advertising, Advertising Agency, Brand Building, Client Respect, Content Creation, Entertainment, Ethics, Park Management, Partnerships, Uncategorized, Work |

Cotton Candy @ The Amusement Park – “That’s a lovely dress you’re wearing, Mrs. Cleaver.” “Your smile lights up the room.” “You hair is so beautiful.” That is called an Eddie Haskell, a character, from the TV sitcom “Leave it to Beaver” played by Ken Osmond. His unctuous politeness to...

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“What is the common denominator of Great work?”

Posted by on Jul 1, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Content Creation, Entertainment, Experience, Featured Work, Film Production, Interactive Media, Media, Social Media Analysts | 0 comments

Cotton Candy @ The Amusement Park – Great is a word no creative agency wants to hear. Why, cause great is either overused or misused or miss represented by cheap imitators. They use the word to describe their work as if it were a daily vitamin they pop once a day. But for the sake of this blog I am using the word Great anyway. And over the past 40...

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The employees morale was in the tank, so I gave them what they deserved. “Respect”

Posted by on Jun 18, 2013 in Advertising, Advertising Agency, Brand Building, Entertainment, Experience, Park Management, Partnerships, Work | 0 comments

Cotton Candy @ The Amusement Park – I accepted a position as Principal Partner/ECD of an agency that needed a complete overhaul philosophically, creatively and culturally. I saw it as an opportunity to implement my point of view and to help grow the agency’s billings by delivering an exciting creative product. In the advertising and marketing...

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“Our clients don’t know the difference between an A quality production and a C quality production.”

Posted by on Jun 10, 2013 in Advertising, Client Respect, Experience, Partnerships, Work | 0 comments

Cotton Candy @ The Amusement Park – When our CEO said, “Our clients don’t know the difference between an A quality production and a C quality production” I sat shocked, disappointed, embarrassed and betrayed by such a pompous and disrespectful perspective towards our clients. We were a small but well respected creative shop,...

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GrapevineStar

GrapevineStar

Posted by on Oct 9, 2012 in GrapevineStar, Partnerships | 0 comments

GrapevineStar™ New Media & Entertainment GrapevineStar.com | GrapevineStar™ Media | GrapevineStar™ Brands | Media & Entertainment Pros Founded in 2002, GrapevineStar is a media & entertainment company that integrates intellectual properties with new media solutions (such as social networks, social...

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