Cotton Candy @ The Amusement Park – Every great brand has a soul…a reason to exist. And naturally, over the course of its lifetime, every great brand encounters challenges and lessons to be learned that offer insight into what makes it, truly “it!” Something undeniably unique. An icon. Not merely a copycat. To remain relevant and unique in the...
Read MoreJCPenney, a brand… “Lost in Space”.
Cotton Candy @ The Amusement Park – Okay, what does the JCPenney brand stand for? Does anyone know? Does anyone have an idea? Does the CEO or Chairman of JCPenney know? Do any of their past, present or, dare I say, future customers know? Hey, how about all those ex-Chairmen, CEOs, Presidents and CMOs out there who were hired and fired over the past...
Read MorePraise Jesus… “Is that horse dead or what?”
Cotton Candy @ The Amusement Park – I was twenty-six and single when the Gods of Advertising handed me a new client, a high-end suntan lotion. It was my confirmation that I had indeed made the right job decision changing ad agencies. After months of presenting concepts, TV boards and recording focus groups we finally get the client’s approval...
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