Cotton Candy @ The Amusement Park – Every great brand has a soul…a reason to exist. And naturally, over the course of its lifetime, every great brand encounters challenges and lessons to be learned that offer insight into what makes it, truly “it!” Something undeniably unique. An icon. Not merely a copycat. To remain relevant and unique in the...
Read More“What is the common denominator of Great work?”
Cotton Candy @ The Amusement Park – Great is a word no creative agency wants to hear. Why, cause great is either overused or misused or miss represented by cheap imitators. They use the word to describe their work as if it were a daily vitamin they pop once a day. But for the sake of this blog I am using the word Great anyway. And over the past 40...
Read MoreMy starring role in a … “Hee Haw Production?”
Cotton Candy @ The Amusement Park – I had arrived in Dallas after driving 1,500 miles from the northeast to start a new job as a young Art Director at an agency that was getting a lot of press at that time. They had a really good-looking client roster that was growing by the month, so the agency had an energy of excitement about it. The weather was...
Read MorePraise Jesus… “Is that horse dead or what?”
Cotton Candy @ The Amusement Park – I was twenty-six and single when the Gods of Advertising handed me a new client, a high-end suntan lotion. It was my confirmation that I had indeed made the right job decision changing ad agencies. After months of presenting concepts, TV boards and recording focus groups we finally get the client’s approval...
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