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Fly Naked, Today!

Posted by on Mar 4, 2014 in Carlos Rivero, Park Announcements & News | 0 comments

I’ve been in the marketing and advertising business for over 23 years, specializing primarily in the U.S. Hispanic market. Although the U.S. Hispanic market is experiencing a significant shift that is transforming its new generations into bicultural and bilingual individuals a significant need for the use of the Spanish language remains for this...

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Praise Jesus… “Is that horse dead or what?”

Posted by on May 24, 2013 in Advertising, Attractions, Caribbean Islands, exotic travel, Experience, Fashion, Featured, Film Production, News, Park Announcements & News, Park Info, Park Management, retail, Suntan Lotion, Thrills, Work | 0 comments

Cotton Candy @ The Amusement Park – I was twenty-six and single when the Gods of Advertising handed me a new client, a high-end suntan lotion. It was my confirmation that I had indeed made the right job decision changing ad agencies. After months of presenting concepts, TV boards and recording focus groups we finally get the client’s approval...

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The Power of Jordache Jeans… “And a Really Smart Client”

The Power of Jordache Jeans… “And a Really Smart Client”

Posted by on May 7, 2013 in Advertising, Entertainment, Frozen Food, New Product, Package Goods, Park Announcements & News, Pizza, retail | 0 comments

Cotton Candy @ The Amusement Park- I had been out of school for about three years and was working my way through the creative shops when I landed in one the larger agencies in town with the opportunity to work on a premier piece of business. It was a client that had moved its business from Ketchum McCloud and Grove, to another one right up the street...

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One of My All-time Hollywood Highs at … “The Mondrian”

One of My All-time Hollywood Highs at  … “The Mondrian”

Posted by on May 1, 2013 in Entertainment, Park Announcements & News | 0 comments

Cotton Candy @ The Amusement Park – In the early 90’s when you sold a campaign to a client you immediately started the production process. That meant the creative team would work with the agency producer selecting a director and production company. Once that was decided you would team up with the director and choose an editor, casting agent,...

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