I’ve been in the marketing and advertising business for over 23 years, specializing primarily in the U.S. Hispanic market. Although the U.S. Hispanic market is experiencing a significant shift that is transforming its new generations into bicultural and bilingual individuals a significant need for the use of the Spanish language remains for this...
Read MorePraise Jesus… “Is that horse dead or what?”
Cotton Candy @ The Amusement Park – I was twenty-six and single when the Gods of Advertising handed me a new client, a high-end suntan lotion. It was my confirmation that I had indeed made the right job decision changing ad agencies. After months of presenting concepts, TV boards and recording focus groups we finally get the client’s approval...
Read MoreThe Power of Jordache Jeans… “And a Really Smart Client”
Cotton Candy @ The Amusement Park- I had been out of school for about three years and was working my way through the creative shops when I landed in one the larger agencies in town with the opportunity to work on a premier piece of business. It was a client that had moved its business from Ketchum McCloud and Grove, to another one right up the street...
Read MoreOne of My All-time Hollywood Highs at … “The Mondrian”
Cotton Candy @ The Amusement Park – In the early 90’s when you sold a campaign to a client you immediately started the production process. That meant the creative team would work with the agency producer selecting a director and production company. Once that was decided you would team up with the director and choose an editor, casting agent,...
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