I’ve been in the marketing and advertising business for over 23 years, specializing primarily in the U.S. Hispanic market. Although the U.S. Hispanic market is experiencing a significant shift that is transforming its new generations into bicultural and bilingual individuals a significant need for the use of the Spanish language remains for this...
Read More“JCPenney” …is it still a great brand?
Cotton Candy @ The Amusement Park – Every great brand has a soul…a reason to exist. And naturally, over the course of its lifetime, every great brand encounters challenges and lessons to be learned that offer insight into what makes it, truly “it!” Something undeniably unique. An icon. Not merely a copycat. To remain relevant and unique in the...
Read MoreJCPenney, a brand… “Lost in Space”.
Cotton Candy @ The Amusement Park – Okay, what does the JCPenney brand stand for? Does anyone know? Does anyone have an idea? Does the CEO or Chairman of JCPenney know? Do any of their past, present or, dare I say, future customers know? Hey, how about all those ex-Chairmen, CEOs, Presidents and CMOs out there who were hired and fired over the past...
Read MoreDon’t sell…”Present”.
Cotton Candy @ The Amusement Park – We all have been in new business pitches where we were either made it through to round two of an RFP or were asked to introduce our company and brand to a CEO, CMO or company representative that was looking for marketing help on their brand(s). I love those opportunities, because it forces you to think about what...
Read MoreOMG! It’s… “The Eddie Haskell of Advertising!”
Cotton Candy @ The Amusement Park – “That’s a lovely dress you’re wearing, Mrs. Cleaver.” “Your smile lights up the room.” “You hair is so beautiful.” That is called an Eddie Haskell, a character, from the TV sitcom “Leave it to Beaver” played by Ken Osmond. His unctuous politeness to...
Read MoreThe employees morale was in the tank, so I gave them what they deserved. “Respect”
Cotton Candy @ The Amusement Park – I accepted a position as Principal Partner/ECD of an agency that needed a complete overhaul philosophically, creatively and culturally. I saw it as an opportunity to implement my point of view and to help grow the agency’s billings by delivering an exciting creative product. In the advertising and marketing...
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