I’ve been in the marketing and advertising business for over 23 years, specializing primarily in the U.S. Hispanic market. Although the U.S. Hispanic market is experiencing a significant shift that is transforming its new generations into bicultural and bilingual individuals a significant need for the use of the Spanish language remains for this...
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Carlos Rivero Strategic Partner for U.S. Hispanic Market “Translating English into Spanish is easy. Translating it into greater market share, now, that’s the hard part.” Over 50 million Americans speak fluent Spanish, but few truly understand it the way Carlos Rivero does. And that’s good news for any CMO trying to...
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