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“JCPenney” …is it still a great brand?

Posted by on Jan 6, 2014 in Advertising, Advertising Agency, Brand Building, Don Sedei, Entertainment, Experience, Fashion, Featured, Film Production, JCPenney, Leadership, Media, Park Info, Park Management, Park Map, Park Policies, Park Services, Print, Radio, TV, Work |

Cotton Candy @ The Amusement Park – Every great brand has a soul…a reason to exist. And naturally, over the course of its lifetime, every great brand encounters challenges and lessons to be learned that offer insight into what makes it, truly “it!” Something undeniably unique. An icon. Not merely a copycat. To remain relevant and unique in the...

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Don Sedei

Don Sedei

Posted by on Oct 5, 2012 in Don Sedei, Park Management | 0 comments

Don Sedei Owner/Co-founder/Creative Director “Love me. Hate me. Just don’t like me.” Success in any business, especially ours, hinges on personal relationships. Still, far too many ad execs are more concerned with being “liked” than doing what’s right. On Facebook, a “like” or thumbs...

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