Cotton Candy @ The Amusement Park – Every great brand has a soul…a reason to exist. And naturally, over the course of its lifetime, every great brand encounters challenges and lessons to be learned that offer insight into what makes it, truly “it!” Something undeniably unique. An icon. Not merely a copycat. To remain relevant and unique in the...
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Don Sedei Owner/Co-founder/Creative Director “Love me. Hate me. Just don’t like me.” Success in any business, especially ours, hinges on personal relationships. Still, far too many ad execs are more concerned with being “liked” than doing what’s right. On Facebook, a “like” or thumbs...
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