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JCPenney, a brand… “Lost in Space”.

Posted by on Oct 11, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Entertainment, Ethics, Fashion, Featured, Leadership, Park Management, Radio, retail, TV, Uncategorized | 0 comments

Cotton Candy @ The Amusement Park – Okay, what does the JCPenney brand stand for? Does anyone know? Does anyone have an idea? Does the CEO or Chairman of JCPenney know? Do any of their past, present or, dare I say, future customers know? Hey, how about all those ex-Chairmen, CEOs, Presidents and CMOs out there who were hired and fired over the past...

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Praise Jesus… “Is that horse dead or what?”

Posted by on May 24, 2013 in Advertising, Attractions, Caribbean Islands, exotic travel, Experience, Fashion, Featured, Film Production, News, Park Announcements & News, Park Info, Park Management, retail, Suntan Lotion, Thrills, Work | 0 comments

Cotton Candy @ The Amusement Park – I was twenty-six and single when the Gods of Advertising handed me a new client, a high-end suntan lotion. It was my confirmation that I had indeed made the right job decision changing ad agencies. After months of presenting concepts, TV boards and recording focus groups we finally get the client’s approval...

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The Power of Jordache Jeans… “And a Really Smart Client”

The Power of Jordache Jeans… “And a Really Smart Client”

Posted by on May 7, 2013 in Advertising, Entertainment, Frozen Food, New Product, Package Goods, Park Announcements & News, Pizza, retail | 0 comments

Cotton Candy @ The Amusement Park- I had been out of school for about three years and was working my way through the creative shops when I landed in one the larger agencies in town with the opportunity to work on a premier piece of business. It was a client that had moved its business from Ketchum McCloud and Grove, to another one right up the street...

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