We don’t need a carnival barker to attract a crowd.

“What is the common denominator of Great work?”

Posted by on Jul 1, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Content Creation, Entertainment, Experience, Featured Work, Film Production, Interactive Media, Media, Social Media Analysts | 0 comments

Cotton Candy @ The Amusement Park – Great is a word no creative agency wants to hear. Why, cause great is either overused or misused or miss represented by cheap imitators. They use the word to describe their work as if it were a daily vitamin they pop once a day. But for the sake of this blog I am using the word Great anyway. And over the past 40 years there is less than a handful of ad agencies that I feel are worthy of that word, Great. Webster’s defines great as remarkable, in magnitude, degree or effectiveness, full of...

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The employees morale was in the tank, so I gave them what they deserved. “Respect”

Posted by on Jun 18, 2013 in Advertising, Advertising Agency, Brand Building, Entertainment, Experience, Park Management, Partnerships, Work | 0 comments

Cotton Candy @ The Amusement Park – I accepted a position as Principal Partner/ECD of an agency that needed a complete overhaul philosophically, creatively and culturally. I saw it as an opportunity to implement my point of view and to help grow the agency’s billings by delivering an exciting creative product. In the advertising and marketing world the creative is the product you’re selling. Without it, you’re just another room full of consultants. The owners reached out to me through a consultant/recruiter who...

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“Our clients don’t know the difference between an A quality production and a C quality production.”

Posted by on Jun 10, 2013 in Advertising, Client Respect, Experience, Partnerships, Work | 0 comments

Cotton Candy @ The Amusement Park – When our CEO said, “Our clients don’t know the difference between an A quality production and a C quality production” I sat shocked, disappointed, embarrassed and betrayed by such a pompous and disrespectful perspective towards our clients. We were a small but well respected creative shop, working hard to make sure we took advantage of every new assignment with the attitude of over delivering on all of our clients’ expectations. Each year our client list grew, so did our...

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My starring role in a … “Hee Haw Production?”

Posted by on Jun 4, 2013 in Advertising, Attractions, Entertainment, Experience, Film Production, New Product, Package Goods, retail, TV, Work | 0 comments

Cotton Candy @ The Amusement Park – I had arrived in Dallas after driving 1,500 miles from the northeast to start a new job as a young Art Director at an agency that was getting a lot of press at that time. They had a really good-looking client roster that was growing by the month, so the agency had an energy of excitement about it. The weather was sunny, the sky was bigger than I had ever seen before and the landscape was covered with Farah Fawcet look a likes that were as friendly as they were beautiful. DALLAS TV show was king and...

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Praise Jesus… “Is that horse dead or what?”

Posted by on May 24, 2013 in Advertising, Attractions, Caribbean Islands, exotic travel, Experience, Fashion, Featured, Film Production, News, Park Announcements & News, Park Info, Park Management, retail, Suntan Lotion, Thrills, Work | 0 comments

Cotton Candy @ The Amusement Park – I was twenty-six and single when the Gods of Advertising handed me a new client, a high-end suntan lotion. It was my confirmation that I had indeed made the right job decision changing ad agencies. After months of presenting concepts, TV boards and recording focus groups we finally get the client’s approval to go into production. So what did we sell? A high-end suntan lotion that was targeting young professional women who like to be seen sunbathing at expensive and exotic locations. Our new...

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The Power of Jordache Jeans… “And a Really Smart Client”

Posted by on May 7, 2013 in Advertising, Entertainment, Frozen Food, New Product, Package Goods, Park Announcements & News, Pizza, retail | 0 comments

The Power of Jordache Jeans… “And a Really Smart Client”

Cotton Candy @ The Amusement Park- I had been out of school for about three years and was working my way through the creative shops when I landed in one the larger agencies in town with the opportunity to work on a premier piece of business. It was a client that had moved its business from Ketchum McCloud and Grove, to another one right up the street called Creamer/FSR. KM&G had a strong creative reputation that launched number successful ad personalities like Hal Riney who went on to national fame. The story was that KM&G had a new...

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One of My All-time Hollywood Highs at … “The Mondrian”

Posted by on May 1, 2013 in Entertainment, Park Announcements & News | 0 comments

One of My All-time Hollywood Highs at  … “The Mondrian”

Cotton Candy @ The Amusement Park – In the early 90’s when you sold a campaign to a client you immediately started the production process. That meant the creative team would work with the agency producer selecting a director and production company. Once that was decided you would team up with the director and choose an editor, casting agent, voice talent, stylists, makeup artists, transfer house, mixing house and music house then set a schedule. That usually meant you shot and finished the spots in Hollywood. That process would...

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GrapevineStar

Posted by on Oct 9, 2012 in GrapevineStar, Partnerships | 0 comments

GrapevineStar

GrapevineStar™ New Media & Entertainment GrapevineStar.com | GrapevineStar™ Media | GrapevineStar™ Brands | Media & Entertainment Pros Founded in 2002, GrapevineStar is a media & entertainment company that integrates intellectual properties with new media solutions (such as social networks, social & mobile games & apps, etc.), products, and events as a sustainable growth multiplier for clients, brand marketers, studios, licensors and licensees. It has the earned the...

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Social Media Analysts

Posted by on Oct 9, 2012 in Partnerships, Social Media Analysts | 0 comments

Social Media Analysts

Social Media Analysts™ Social Media Solutions For Small Businesses SocialMediaAnalysts.com | DigitalWorldDomains.com If you want to make a good impression in today’s market, you need to touch base with your customers on a regular basis. Which begs a few questions: How much is too much? Where do they hang out? When are they most receptive to my message? Who really knows? Social Media Analysts does, and it’s based on scientific know-how, not hearsay. They analyze your customers’ online habits to determine the...

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Boxcar Creative

Posted by on Oct 9, 2012 in Boxcar, Partnerships | 0 comments

Boxcar Creative

Boxcar Creative Social Media Design House BoxcarCreative.com As true pioneers in interactive media development, Boxcar Creative’s core business is creating online solutions for brands that motivate people to act. They’re strategists, designers, animators and in-house developers. And their work covers the gamut—from overall digital brand strategy, comprehensive website initiatives and content-managed sites to e-commerce solutions, rich media and social and mobile application development. Whatever it takes to maximize your brand’s...

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