Orchestrated a complete brand makeover, fitting them with a sexy cache and an irresistible reputation in the hopes that it would attract a rich high-tech suitor that would enable them to go global with their cutting-edge technology. Within six months, they were happily married to Tellabs.

CW: Michael Streiter
AD/ECD: Don Sedei
Photographer: Rolph Gobits
Animation: Boxcar
Designer: Ray Sturdivant