The world’s largest airline was offering nonstop service to a place where you can play golf virtually nonstop. Our objective was to play up the natural beauty, heritage and challenge of the Emerald Isle’s crown jewels, and by so doing, lure golf enthusiasts everywhere into making the pilgrimage to Ireland: a golf mecca.

Credits:
CW: Jeff Nixon
AD: Don Sedei
SR.VP. Group CD: Don Sedei