To curry public support, it was paramount that large paper companies like Georgia-Pacific prove that they were good stewards of the planet. So they planted a seed in the public’s mind that grew out of a series of stirring employee testimonials staged in the lush, virgin forestland that they helped preserve. One feel-good spot blossomed into three and we didn’t use any fertilizer.

Credits:
CW: Mark Robinson
AD: Don Sedei
Production Company: Satellite Films