Dressing kids is a constant battle. To give parents a fighting chance, Healthtex developed a line of durable, easy-care, comfortable-fit playclothes with elastic waists, easy snaps, and zippers. Then we shot it like a WWF match to dramatize the parent/child dressing routine and highlight the product benefits.

Credits:
CW: Ross Myers
AD: Barbara Stampley Barnes
Director: Joseph Hanwright