This retail giant wanted to make the transition from a mass merchandiser to a fashionable department store. We obliged with a Hitchcock-inspired TV campaign that premiered on the Academy Awards and a documentary-style tribute to “The American Woman” that appeared in fashion magazines like Elle and Cosmopolitan.

Credits:
CW: Jim Hradecky, Ross Myers
AD: Don Sedei, Barbara Stampley Barnes, Sue Hansen
CD: Don Sedei
ECD: Jim Hradecky
Photographers: Richard Reens, Duncan Sims, Deborah Turbeville
Directors: Mark Coppos, Graham Henman, Brent Thomas, Joseph Hanwright