“Ignorance isn’t bliss” when your home is infested with terminates and other pests. Our charge was to dramatize how much damage a cute or not-so-cute little bug can do to your house if you just sit back and ignore it. One call is all it takes to protect your biggest investment. “Nobody bugs bugs like Terminix. Guaranteed.” With a new campaign in place, we were able to guarantee a steady stream of new customers and whet our existing customers’ appetites for a policy upgrade.

Credits:
CW: Shep Kellam
AD: DonSedei
Director: Baker Smith