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Don’t sell…”Present”.

Posted by on Jul 14, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Entertainment, Ethics, Experience, Park Management, Park Policies, Park Services, Partnerships, Portfolio, Uncategorized, Work | 0 comments

Cotton Candy @ The Amusement Park – We all have been in new business pitches where we were either made it through to round two of an RFP or were asked to introduce our company and brand to a CEO, CMO or company representative that was looking for marketing help on their brand(s). I love those opportunities, because it forces you to think about what...

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“Our clients don’t know the difference between an A quality production and a C quality production.”

Posted by on Jun 10, 2013 in Advertising, Client Respect, Experience, Partnerships, Work | 0 comments

Cotton Candy @ The Amusement Park – When our CEO said, “Our clients don’t know the difference between an A quality production and a C quality production” I sat shocked, disappointed, embarrassed and betrayed by such a pompous and disrespectful perspective towards our clients. We were a small but well respected creative shop,...

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