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I love Johnny Football…”Because he’s Johnny Advertising”.

Posted by on Sep 5, 2013 in Advertising, Brand Building, Client Relationships, Client Respect, College Football, Entertainment, Ethics, Media, Uncategorized | 0 comments

Cotton Candy @ The Amusement Park – Johnny Football, blow off all your naysayers. They all represent the norm, the traditional elements that say play the game the way we did and fit into our predetermined image of what we want you to be. Show respect to those who you play against and those who played the game before you. Respect the rich tradition of...

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Don’t sell…”Present”.

Posted by on Jul 14, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Entertainment, Ethics, Experience, Park Management, Park Policies, Park Services, Partnerships, Portfolio, Uncategorized, Work | 0 comments

Cotton Candy @ The Amusement Park – We all have been in new business pitches where we were either made it through to round two of an RFP or were asked to introduce our company and brand to a CEO, CMO or company representative that was looking for marketing help on their brand(s). I love those opportunities, because it forces you to think about what...

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OMG! It’s… “The Eddie Haskell of Advertising!”

Posted by on Jul 8, 2013 in Advertising, Advertising Agency, Brand Building, Client Respect, Content Creation, Entertainment, Ethics, Park Management, Partnerships, Uncategorized, Work |

Cotton Candy @ The Amusement Park – “That’s a lovely dress you’re wearing, Mrs. Cleaver.” “Your smile lights up the room.” “You hair is so beautiful.” That is called an Eddie Haskell, a character, from the TV sitcom “Leave it to Beaver” played by Ken Osmond. His unctuous politeness to...

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Praise Jesus… “Is that horse dead or what?”

Posted by on May 24, 2013 in Advertising, Attractions, Caribbean Islands, exotic travel, Experience, Fashion, Featured, Film Production, News, Park Announcements & News, Park Info, Park Management, retail, Suntan Lotion, Thrills, Work | 0 comments

Cotton Candy @ The Amusement Park – I was twenty-six and single when the Gods of Advertising handed me a new client, a high-end suntan lotion. It was my confirmation that I had indeed made the right job decision changing ad agencies. After months of presenting concepts, TV boards and recording focus groups we finally get the client’s approval...

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