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“What is the common denominator of Great work?”

Posted by on Jul 1, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Content Creation, Entertainment, Experience, Featured Work, Film Production, Interactive Media, Media, Social Media Analysts | 0 comments

Cotton Candy @ The Amusement Park – Great is a word no creative agency wants to hear. Why, cause great is either overused or misused or miss represented by cheap imitators. They use the word to describe their work as if it were a daily vitamin they pop once a day. But for the sake of this blog I am using the word Great anyway. And over the past 40...

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The employees morale was in the tank, so I gave them what they deserved. “Respect”

Posted by on Jun 18, 2013 in Advertising, Advertising Agency, Brand Building, Entertainment, Experience, Park Management, Partnerships, Work | 0 comments

Cotton Candy @ The Amusement Park – I accepted a position as Principal Partner/ECD of an agency that needed a complete overhaul philosophically, creatively and culturally. I saw it as an opportunity to implement my point of view and to help grow the agency’s billings by delivering an exciting creative product. In the advertising and marketing...

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