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“JCPenney” …is it still a great brand?

Posted by on Jan 6, 2014 in Advertising, Advertising Agency, Brand Building, Don Sedei, Entertainment, Experience, Fashion, Featured, Film Production, JCPenney, Leadership, Media, Park Info, Park Management, Park Map, Park Policies, Park Services, Print, Radio, TV, Work |

Cotton Candy @ The Amusement Park – Every great brand has a soul…a reason to exist. And naturally, over the course of its lifetime, every great brand encounters challenges and lessons to be learned that offer insight into what makes it, truly “it!” Something undeniably unique. An icon. Not merely a copycat. To remain relevant and unique in the...

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“What is the common denominator of Great work?”

Posted by on Jul 1, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Content Creation, Entertainment, Experience, Featured Work, Film Production, Interactive Media, Media, Social Media Analysts | 0 comments

Cotton Candy @ The Amusement Park – Great is a word no creative agency wants to hear. Why, cause great is either overused or misused or miss represented by cheap imitators. They use the word to describe their work as if it were a daily vitamin they pop once a day. But for the sake of this blog I am using the word Great anyway. And over the past 40...

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The Power of Jordache Jeans… “And a Really Smart Client”

The Power of Jordache Jeans… “And a Really Smart Client”

Posted by on May 7, 2013 in Advertising, Entertainment, Frozen Food, New Product, Package Goods, Park Announcements & News, Pizza, retail | 0 comments

Cotton Candy @ The Amusement Park- I had been out of school for about three years and was working my way through the creative shops when I landed in one the larger agencies in town with the opportunity to work on a premier piece of business. It was a client that had moved its business from Ketchum McCloud and Grove, to another one right up the street...

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