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I love Johnny Football…”Because he’s Johnny Advertising”.

Posted by on Sep 5, 2013 in Advertising, Brand Building, Client Relationships, Client Respect, College Football, Entertainment, Ethics, Media, Uncategorized | 0 comments

Cotton Candy @ The Amusement Park – Johnny Football, blow off all your naysayers. They all represent the norm, the traditional elements that say play the game the way we did and fit into our predetermined image of what we want you to be. Show respect to those who you play against and those who played the game before you. Respect the rich tradition of...

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Don’t sell…”Present”.

Posted by on Jul 14, 2013 in Advertising, Advertising Agency, Brand Building, Client Relationships, Client Respect, Entertainment, Ethics, Experience, Park Management, Park Policies, Park Services, Partnerships, Portfolio, Uncategorized, Work | 0 comments

Cotton Candy @ The Amusement Park – We all have been in new business pitches where we were either made it through to round two of an RFP or were asked to introduce our company and brand to a CEO, CMO or company representative that was looking for marketing help on their brand(s). I love those opportunities, because it forces you to think about what...

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